Today we welcome our first guest-blogger to these pages. QuestionPro provide online survey software solutions and free templates, and they have their own blog which I have contributed to in the past as well. We share a belief that research should be accessible to everyone, and that anyone can do it given the right guidance. Choosing an online survey tool is a key part of the process but it can be tricky, so I asked them to write about the features we should be looking out for.
In a day and age where Pinterest has succumbed online users into a do-it-yourself trend, organizations have also picked up on it—and with good reason. In the long run, DIYing projects can save by bringing what’s usually outsourced in-house. The addition of these new projects also gives employees new challenges, which many will appreciate as an opportunity to grow professionally and learn new skills. Although many different departments across organizations can drive DIY projects, marketers in particular are starting to take research into their own hands!
There’s a perfectly good reason why market research agencies and professionals exist—conducting a survey is one thing, but actually receiving good data in return and evaluating how to use it is another story. Market research isn’t for the faint of heart. In the complicated world of market research, professionals of various industries look to OrangeSheep Research as a solution for this very reason—to make sense of it all. Most often, finding the right survey tool is the secret that can have a huge impact on the overall research. Why? It’s the necessary puzzle piece that connects the researchers with the respondents.
Here are our top 5 tips to help you find the best DIY survey tool that works for you!
Tip 1: Branding
When building a simple survey, why is it important that it’s branded? This comes down to several reasons. Spending that little bit of extra time to brand your survey correctly goes a long way in building a stronger connection between your customers and your brand and strengthening the brand of your company. Make sure that your next survey tool allows you the ability to add your logo to the survey, change foreground and background colors, and font type and color so that your survey looks professional and like one that aligns with your company’s image. For more on branding your survey, check out these 7 Ridiculously Simple Ways to Brand Your Survey.
Tip 2: Question types
When it comes to surveys, not all questions are created equal. In fact, question type can significantly impact survey results. For example, a graphic type question can increase your survey’s engagement level, but only when appropriate. A multiple choice question type is the best option when asking customers to choose their favorite feature about a particular product, but this question type should not be used when trying to understand which features customers enjoy more and less. In this case, a ranking order question type will give you exactly the data you’re looking for. Offering a variety of question types can be even more important if researchers expect most of their respondents to answer from a mobile phone—and with more than half of the population owning smartphones and tablets, this seems like a logical situation. Simply, certain question types, such as slider questions, drag-and-drop ordering, and drop-downs create a more interactive user experience with touchscreen devices; therefore, enhancing the mobile survey experience.
Tip 3: Survey Logic
Survey logic goes beyond the simple survey; however, it is not as complicated as many people would think. To put it simply, survey logic makes your survey ‘smart.’ Based on a respondent’s answers to a previous question, this feature prompts the software to ask certain questions or skip certain questions and move on to the next. The little bit of extra effort required to implement survey logic will, in turn, create a more personalized experience, shorter survey, and better segmentation. And ultimately, respondents will be less likely to suffer from respondent fatigue, while increasing your response rate and quality!
Tip 4: Survey Templates
Survey templates make lives easy. Whether conducting employee feedback surveys or customer satisfaction surveys for different industries, some survey tools such as QuestionPro, offer FREE survey templates by survey topic and goals. Undoubtedly, this takes the extra work off the researcher’s plate. However, when working with survey templates, make sure the tool offers an ability to customize questions, in case there are certain questions you want to ask, not ask, or edit.
Tip 5: Get Exactly what you need in Data
Often times, survey software will give a very broad scope of data at the end of a study—perhaps a couple of pie charts and some percentages. On the other hand, some software offer data that’s too detailed, forcing the researcher to put in more work in order to make the data meaningful.
How will this data impact your organization? How do you plan to use the data? These are a couple of key questions you should ask yourself when looking for the right tool. Often times, the best data is detailed, but also simple to understand, while being appropriate to the type of study you are conducting. For example, when studying customer loyalty, you will want to make sure Net Promoter Score is part of the data received at the end of the study. Finally, what’s most important is that anyone conducting research can make sense of the amount of data that’s provided and use it to make informed decisions.
At the end of the day, the goal of using a do-it-yourself survey tool is to regain control over your own market research. Why is DIY becoming a huge trend on and offline? Because it’s rewarding, but more importantly it gives you exactly what you want and need. So why not DIY your data?
Try out some of these tips or survey templates, by creating a free QuestionPro account.
Have questions? Contact Katie for more expert advice on conducting your market research.