Marketing that connects. Offers that convert.
Stand out from the cliches and AI-generated vanilla of your competitors and speak straight to the soul of your most perfect-fit clients.
Ditch the long drawn-out sales process and sell more directly from your sales pages and content.
No pushy tactics. Just sharp messaging that builds trust, sparks recognition, and makes it easy to say yes.
⚠️Please excuse the slightly shonky appearance of this DIY website while the "real" one is under construction! ⚠️
You’re making sales. You know your stuff works. But your ideal clients are having a hard time seeing it... it still seems to take a lot to get someone over the line.
You’re spending hours creating content, answering the same questions in your DMs, jumping on calls just to explain what your offer actually is (again)…
And it’s working. But it’s slow. Manual. Draining.
Every sale feels like a hustle – and you know it shouldn’t have to.
You want your content and sales pages to carry more of the weight, so the right people land on your stuff and just "get it". They buy straight from the page – or show up to the sales call already sold.
If that’s sounding like your kind of business dream – you’re in the right place.
Let’s flip the script
I’m Katie Spreadbury – ethical marketing mentor and research nerd with a big heart for small businesses.
I help business owners like you get clear on what is going on for your audience - what they want, what they understand, and what they need to hear to feel ready to buy.
So your offers land. Your content connects. And your sales page? It does the heavy lifting – so you don’t have to.
"And Katie, this is another example of your messaging genius and why people should work with you!"
Michelle, Health Coach
"I'm feeling much more confident that my offer now appeals to the people that it is designed to help. My launch was a success and I'm sure the offer audit contributed greatly to its success.”
Sarah, Business Coach
"Working with Katie is like setting your Sat Nav correctly before setting off on a long journey...she'll make sure you get to where you need to be by the shortest possible route!"
Caroline, Well-being Practitioner
How I can help you:
Here are the ways I can support you to upgrade your messaging so your most perfect-fit ideal clients KNOW you are the right option for them, without you having to do any persuading or convincing in your marketing.
🧡 “The Perfect Fit”: Done-with-you messaging that speaks straight to the right people, so they click buy without needing a call. Deep research. Smart strategy. Copy that converts.
This is perfect for you if you are making regular sales but it still feels like hard work and you’re spending a lot of time on sales calls and protracted DM conversations. We’ll speak to your audience, recent clients and your nearly-clients to uncover the gold, then apply it across your business so your perfect-fit clients know you are…well…the perfect fit! Investment: £2k.
🧡 “The Perfect Fit” is also available as a "done-for-you" service ("The Perfect Fit GOLD"). This is for you if you fit the bill for the programme but don’t have the time (or inclination) to get stuck into the research and implementation yourself, and want me to just take it all off your hands. Bespoke quotes on request, depending on your requirements.
🧡 If you’re not quite ready for the full Perfect Fit experience but still want some guidance in uncovering the gaps in your messaging and filling them in, making sure your words actually work, “Recalibrate” is for you. Ideal if you're happy to DIY; this suits businesses who know they have a service that can really help people, but are struggling to get their audience to see that and to get people on board.
In one call we will audit your offers and messaging against your ideal client (including getting really clear on who this is if you’re not already), then I give you the action plan to go and find out everything you need to know to align that messaging with them (including who to talk to, what to ask them, and critically how to take the insights you get and apply them to your content and offers), plus a month of support over messenger
while you go and do it. £249.
If you are interested in learning more about any of these please send me (Katie) a message using the form below and I will get back to you as soon as I can. (Don't worry, you are not committing yourself to anything and you will not be hounded with the hard-sell - that is not my style. At all.)
Want to check out the free and low cost stuff first?
I got you covered:
The Upside-Up Marketing Podcast
Marketing that exists as a means to persuade people to buy the thing the business wants to sell is hard, uncomfortable and, well, "icky".
But I think most marketing has things "upside-down".
Introducing "Upside-Up Marketing": marketing that understands the people you want to work with, and creates offers they actually WANT to buy.
In this podcast I share ideas of how to create these offers, and how to talk about them and market them in a way that feels good both to you AND to the people who might want to buy them.
The Ideal Client
Anti-Avatar
Most "ideal client avatars" focus on random demographics and characteristics, many of which have no bearing on the problems they're facing and how you need to be connecting with them.
My approach takes a different tack - we start with what matters and reverse engineer until you have someone you're excited to work with and super-clear on how to attract.
Download this free workbook to figure out exactly who your ideal client is.
Three techniques to validate your offer BEFORE you launch
Fed up with launching to crickets, creating offer after offer that no one ever seems to buy?
It takes time and energy to launch something new – the last thing you want is to put in all that effort over an offer that isn’t going to sell.
This guide contains three quick and easy exercises you can do right now to check whether your offer is
Needed, Wanted (not the same thing!) and what factors will Stop people from buying.
© OrangeSheep Research Ltd. 2025
All Rights Reserved